The scratch-competition game aim to obtain three goals : create traffic, promote and animate sales.
Attractive, they allow your customers to win prizes immediately, simply with playing.
So, they are an effective means of animating and developing sales.
Clever, they encourage customers to discover your products. Indeed, you have just to include promotional offers in your incentives : give a reduction of 20%, free access to a service during 3 months, etc.
In order to enhance your data base, you can complete the scratch card with a form for a drawing lots.
For your operations of bonuses, point of sale advertising, sales promotion, incentives, product promotions, sales generation, etc.